Does the digitalization of retailing disrupt consumers’ attachment to retail places?

This study breaks new ground in the marketing domain by extending concept of place attachment to online retail environment. We provide empirical evidence that consumers can establish strong attachments not only with traditional offline places but also stores. Moreover, we assessed how distinct dimensions affect formation consumers’ and their behavioral loyalty. Our findings show while who feel a sense toward engage spreading positive word-of-mouth regardless environment, store does prevent them from switching another provider, especially